Personalities of Brands Using Social Media Efficiently
نویسندگان
چکیده
منابع مشابه
Profiling, Assessing and Matching Personalities Active in Social Media
The world of social media influencers, bloggers and online “clothes horses” is a relatively new one. New-media personalities, a.k.a. “clothes horses”, are now endorsing brands, products and companies in a more subtle way than through traditional advertising. They carefully cultivate and position their personal brands with a view to persuading businesses to use them for relatively inexpensive, o...
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ژورنال
عنوان ژورنال: Online Journal of Communication and Media Technologies
سال: 2017
ISSN: 1986-3497
DOI: 10.29333/ojcmt/2619